Happy Mother's Day!

Something I stumbled upon today....

• Mothers only offer advice on two occasions: when you want it and when you don't..
• A mother's love is a better cure than chicken soup, but chicken soup is cheaper.
• Your mother is the only person that knows more about you than you know about yourself.
• Any time you are unable to solve a problem, ask your mother. She probably won't know either, but she will fake it.
• Maternal instinct is stronger than any force known except an IRS collection agent.
• The more you try to stay on your mother's good side the harder it will be to figure out which side this is.
• The nicer a mother is, the greater the probability that her kids are rotten.
• If you can't remember whether or not you called your mother, you didn't.
• The motherly advice you ignore will always turn out to be the best advice she ever gave you.
• If you forget, mom will remind you of all your mistakes so you don't repeat them.
• Anything you do can be criticized by your mother - even doing nothing.
• Never criticize your mother's cooking if you expect to get any more of it.
• If you think you have any secrets from your mother, remember who has changed your diapers.
• You can't "out mother" your mother. Don't even try.
• Never lie to your mother. And if you do, never think you got away with it.
• The harder you try to hide something from your mother, the more she resembles a webcam.
• The older you are, the more you feel like a child around your mother.
• All mother's have a "How To" manual. That's because they wrote the book.
• Mother's way is best. If you don't believe it, ask her.
• Everything is a good idea till you mother finds out and tells you why it isn't.
• One mother is company, two is a psychic reading, three is a hen party, four is a bridge club.
• If you don't have time to study the drivers' manual, drive your mother somewhere and get a quick refresher course.
• Mothers always "know." We don't know how - they just do.

Some more Mother's Laws

Enough of Mother's laws, let your mom know how special she is to you.
Once again Happy Mother's Day :)

Cricket + Indians + Marketers

I myself am not a Cricket enthusiast but I couldn't resist myself from writing a few words on India's early exit from the Cricket World Cup 2007 (or I should say the unnecessary drama attached with Indian Cricket).

It would be normal if every kid in India thinks of becoming a cricketer one day but I doubt how many of them want to be cricketers because they actually 'love' the game. Its more because of the perks a player gets while he is playing for the country.

On an average a player is doing more advertisements than playing matches. They are everywhere. Most of the daily use products are endorsed by one or other cricketer, the reason is that Indians are so much emotionally attached to the game that its hard for any marketing team to neglect the possibility of boosting their sales by relating their product to cricket. Be it shoes, Television, Cars, Telecom sector or the cold drinks, every other thing is endorsed by a cricketer. It is evident that Indian Cricket team is doing better in advertising industry than on the Cricket field. A sports channel paid $1.1bn to buy the rights for international cricket telecast and they are banking on Indian viewers to recover 80% of the massive amount spent. After all Cricket is one thing that always sells in India.

Advertisers suffered a loss of around Rs. 3.5 billion (81.3 million USD) after India's early exit. The sponsorship money lost is around 300 million USD.
Thats a lot of money!

But all this is because we are so much into the game. Here are some examples...

1. During the Indian team's departure to the Caribbean people worshiped the players' posters and after India's early exit the same people were protesting against the players, setting their posters on fire.

2. There was a news that 3 people died off heart-attack after India's defeat against Sri Lanka in the World Cup(although there was no authentication that it was because of the cricket match).

3. Fans sent mails to editor of The Economic Times about banning cricket on media, showing their disappointment towards the downfall

I'm waiting to see fans' reactions to a match where someone scores a century to sail India to victory ;)

The catch is that Indians will always find a way to relate themselves to Cricket and marketers will continue to exploit this trait to make big bucks.

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